First of all perfect domain is perfect only then if it fits the website perfectly, if it doesn’t it’s not perfect.
Choosing domain is very important because changing it later can cost you a lot of page views. Be creative choosing your domain isn’t something you do everyday to your website, so you have to think of something really special!
Choosing your domain at first comes to decision what kind of page views you want more. You can choose a domain which is very universal and then you will get some accident page views. And at the beginning of your website accident page views could be more then a half of your page views especially if you have high Google page rank. Choosing something targeted will give you more real readers who would be interested in reading your website. That would help you to grow your often readers audience. And in future targeted domain would be way more useful then universal one.
Probably you are expecting your page to live more then a year so you should choose targeted domain. Domain should represent your website what are you offering, what it’s about, what are your politics.
If your website is solid you should represent it in your domain. If it’s childish you should try to represent childishness in your domain.
Know your readers screaming and impolite domain can attract you rebelling teens, but you should avid this kind of domain if your website is targeted to solid and mature people.
Often good domains are already taken, but if you are planning on unique website your domain should be unique too. And unique domains usually are free. Why? Many domains are taken only because of their value to be sold. And usually these kinds of domains aren’t unique.
Match your domain with your logo. When you type in website’s address on your left you see a small logo. Not all browsers show you that logo but most do. So creating a logo which would mach with your domain is also one of things you must do. For example when you create a website with Joomla, Joomla gives you its logo next to your domain. So if your website has a Joomla’s logo this is a sign of ignorance.
Your domain and logo is the first impression of your website, maybe your website is great, but first impression can ruin costumer’s opinion, however good first impression can help you very much.
Choosing end of hosting domain some times can help you to make your domain more targeted. For example domain.com vs domain.co.uk domain.com is more universal domain and domain.co.uk is way more targeted to English readers.
Sometimes longer or composed domains works to target your audience better for example: domain.info.com, domain.web.com
If you already have a domain which sounds good and is popular, but doesn’t fit your website perfectly think about selling it. Of course you will have to start everything form beginning but new beginning sometimes means good luck!
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